The program takes a holistic approach to managing, supporting and promoting sustainability. Correspondence to Sinha P, Akoorie MEM: Sustainable Environmental Practices in the New Zealand Wine Industry: An Analysis of Perceived Institutional Pressures and the Role of Exports. Stewart C: The science of wine: Washington State University scientists and the development of the Washington wine industry, 1937–1992. aAn earlier version of this paper was presented at the 6th AWBR International Conference, Bordeaux, 9–10 June 2011. It is a matter of fact that research on strategy is mainly performed in the New World Countries: Chile, New Zealand, US, Australia and Argentina lead the way to understand the links between wine and sustainability in a strategic orientation. Also, the industry has shown an involvement in sustainability in general; people in the wine industry wonder about the effectiveness of sustainable practices and under what conditions it pays to be oriented towards sustainability. Post date: November 19th, 2020. We conceive sustainability as a behaviour adopted to respond to stimuli, whether they are external or internal to the firm. Lessons learned in one of Australia’s most sustainable grape growing regions are being incorporated into a new national program aimed at making the Aussie wine industry world’s best practice. A consistent body of research can be found in the general management and business strategy literature, that analyses the role of people involved within the organization in promoting a sustainability orientation: various issues have been investigated such as the role of top management’s values in determining sustainability orientation (Berry and Rondinelli 1998; Quazi 2003), entrepreneurial commitment to sustainability (Shaltegger 2002) or management practices and principles reshaped by a sustainability orientation (Atkin et al. Pullman ME, Maloni MJ, Dillard J: Sustainability Practices in Food Supply Chains: How is Wine Different? Warner KD: The quality of sustainability: Agroecological partnerships and the geographic branding of California winegrapes. External drivers, instead, take place in the firm’s external environment. Sustainable wines aim to have a winemaking process that protects the environment, supports social responsibility, maintains economic feasibility, and produces high quality wines. Scholars suggest to focus research on a few critical aspects, such as the reconfiguring and understanding of economic performance and the creation of the conditions for incremental adjustment and multidisciplinary learning to happen (Guthey and Whiteman 2009). In particular we have performed a keywords based research in the following academic search engines: ISI Web of KnowledgeSM, Scopus SciVerse® and EBSCO (that contains Econlit, Business Source Premiere and Greenfile databases). Part of Berle G: The Green Entrepreneur: Business Opportunities that Can Save the Earth and Make You Money. Why should we care about sustainability? A brief final note is about the kind of journal and the year of publication: only 5 of the papers collected have been published before 2005. Starting November 2, 2020, earth-friendly vineyards and wineries will be able to evaluate how sustainable their operation is, for a certification called SWBC Certified (Sustainable Winegrowing British Columbia). Biodynamic Wine There is a small subset of sustainability called biodynamics that focuses on maintaining soil health and timing planting actions with lunar cycles. From this research the prominent role that personality traits can have on the degree of a sustainability orientation within firms emerges: for instance, Regouin (2003) has highlighted that reasons behind a firm’s conversion to organic farming depend on personal traits such as curiosity, flexibility, risk propensity and creativity in exploring innovative marketing approaches. Casini L, Corsi A, Cavicchi A, Santini C: Hopelessly devoted to sustainability: marketing challenges to face in the wine business. In particular CS wrote the paragraphs entitled “Entrepreneurs and top management” and “Sustainability and strategy”, “Research orientations: a selective systematic literature review”. McLaren Vale’s green credentials drive wine industry sustainability Primary Industries . To start, water conservation, ecological diversity, soil health, worker safety, social benefits and more will be evaluated. Austr Market J 2002, 10(3):76–85. Environmental stewardship has received much attention in the wine industry, but firms must also address social sustainability to be considered ?sustainable? The keywords used, combined with the word “wine” are: green, organic, sustainable, sustainability, biodynamic, ecopreneurship, environment. Food Qual Prefer 2003, 24(7):549–566. Ohmart C: Innovative outreach increases adoption of sustainable winegrowing practices in Lodi region. Nothing is more satisfying than enjoying a nice glass of wine after a day of work or pairing it with fresh produce and local food, especially when it’s sustainable. Accessed 10 September 2012 http://www.betterwinesbetterworld.com . In Research in Corporate Social Performance and Policy ed. The wine industry is working seriously to manage sustainability in several regions of the world. Consumers’ pressure has created a market for wines inspired by environmental issues, such as organic or biodynamic wines (Forbes et al. Grape marc is recycled offsite to extract grape alcohol, tannins and other compounds via a steam distillation process. Bernabéu R, Martínez-Carrasco L, Brugarolas M, Díaz M: Differentiation strategies of quality red wine in castilla-la mancha (spain); Estrategias de diferenciación del vino tinto de calidad en Castilla-la Mancha (España). In addition to helping to address compliance issues, CSWA and Wine Institute seek regulatory recognition for the industry’s sustainability efforts. Calif Agr 2008, 62: 133–141. CS carried out the systematic review on wine and set the database. Research in wine has focused on the relationship between a sustainability orientation and competitive advantage. The emerging interest in sustainability is confirmed by a growing body of academic literature as well as by the rise of new academic journals and scientific communities. In February the company, together with Familia Torres, launched International Wineries for Climate Action with a mission to decarbonize the wine industry. 2004. Available online 5 April 2013 Available online 5 April 2013. In a recent study, Szolnoki (2013) points to the idea that wineries have of sustainability: misunderstandings and differences in the approach between countries and wineries emerge. This paper investigates background research on sustainability in wine; it outlines what are the main challenges that scholars must face when they deal with this research issue. 2005). … Research in the field of sustainability in wine has been fostered by the growing interest of the industry and by the active role of institutions - that funds specific research programmes - associations or individual companies. of sustainability in the wine industry in order to outline insights that can depict stra-tegic, managerial, consumer and organizational implications, and to highlight what are the main challenges that scholars must face when they get into this research issue. Using a systematic literature review, this paper wants to highlight some of the questions that academics must face when they approach the issue of sustainability with a specific focus on the wine industry. AC carried out the general review on sustainability and together with CS has performed the dataset analysis. I’ve decided to write a 3-part series on the aspects of wine packaging in order to help figure out a few solutions to the lack of sustainable practices in this industry. The main four categories corresponding to our classification of the main research bodies are (Table 1): (1) strategy; (2) entrepreneurial and top management behaviour; (3) consumer behaviour; and (4) supply chain management and certification. Both academics and practitioners increasingly emphasize the issue of drivers. Sustainability can be seen as a concept based on various principles (de Bruyn and van Drunen 2004): economic principles (maximising welfare and improving efficiency), ecological principles (living within carrying capacities and conservation of resources) and equity-principles that concern intragenerational and intergenerational equity (the disparity of wealth among different regions of the world or among generations). Capri, Italy; 2010. Once just a meaningless feel-good term in the wine industry, “sustainability” is starting to reflect serious commitment to organic vines, green winery design, carbon neutrality, and more. Lobb A: Consumer trust, risk and food safety: A review’, Food Economic. Hart C: Doing a literature review. Szolnoki G: A cross-national comparison of sustainability in the wine industry. As it can be guessed, companies can choose among various alternatives: it is not only a matter of being green or not, but they can also choose among a multitude of “green nuances”. J Cl Prod 2009, 17(16):1401–1413. Broome J, Warner K: Agro-environmental partnerships facilitate sustainable wine-grape production and assessment. We have decided not to focus on analyses of practices: there is a wide literature on environmental and organic practices in the wine industry, but it mainly focuses on winemaking and agronomic aspects and we are interested in management, strategic and marketing. Bernabeu R, Brugarolas M, Martinez-Carrasco L, Diaz M: Wine origin and organic elaboration, differentiating strategies in traditional producing countries. A key factor of success in spreading sustainable practices is local players’ networking capacity. Also background research (Dillon and Fischer 1992; Lawrence and Morell 1995; Winn 1995; Bansal and Roth 2000; Davidson and Worrell 2001; Marshall et al. Sharples L: Organic wines – the UK market: a shift from ‘niche market’ to ‘mainstream’ position? Acta Agr Scan - B – Soil and Plant Science 2009, 59(1):19–32. Institutions and regulators have a prime role in enhancing wineries’ interest towards sustainability through funding the adoption of specific practices and education programmes (Swinbank 2009). Fotopoulos C, Krystallis A, Ness M: Wine produced by organic grapes in Greece: using means end chains analysis to reveal organic buyers’ purchasing motives in comparison to the non-buyers. In the next few paragraphs, I will make the case for why using this approach for growing wine grapes is so important. Colman T, Paster P: Red, White, and ‘Green’: The Cost of Greenhouse Gas Emissions in the Global Wine Trade. This program took about 10 years in the making with the support of BCWGG Board of Directors and Sustainability Committee. It has been shown how being organic contributes to an effective differentiation (Bernabeu et al. Brugarolas M, Martinez-Carrasco L, Bernabeu R, Martinez-Poveda A: A contingent valuation analysis to determine profitability of establishing local organic wine markets in Spain. Sustainable Winegrowing New Zealand (SWNZ) was a formal environmental management system (EMS) that was introduced in 1997, firstly to certify vineyards and more recently for winery operations. Yet several submissions raise the environment as critical to the industry’s future. Where is research going and what has been done? They must continuously improve if they want their products and business to stay certified. Res Corp Soc Perf Pol, Supp 1995, 1: 99–126. The Lodi grape growing practices in California in the early 90’s provided a starting point for what has evolved as a modern sustainability culture in the global wine industry. J Trav Tour Manage 2010, 27(2):146–165. So, you’re managing an environment where the people are closely connected to the land and nature. (Isaak 2002) distinguishes between green and green-green businesses; green – green businesses are green oriented since their start up, whilst green businesses become green after that managers- who are not inspired by ethical issues - have intuited the benefits (in terms of marketing, corporate image positive feedbacks or cost savings) that being “sustainable” might create for the company. Soon wine lovers in Kelowna, BC (and all over the Okanagan) will be able to recognize which bottles are made with the planet in mind. Even more concentrated is the research investigating “entrepreneurial and top management” drivers for the adoption or improvement of environmental behaviour: Marshall, Cordano and Silverman use the Theory of Planned Behaviour and the Theory of Reasoned Action mainly in US (California) and New Zealand wineries. Contrary to the other research fields, the consumer behaviour field is investigated worldwide. Wineries will be audited by a third party company and their progress will be tracked. It is worth to emphasize the various methods employed to analyse impacts and efficiency of practices on the environment; not a single technique or tool seems to have been recognized worldwide as a standard for such measurement and thus more research is needed. In other words, we can say that orientation towards sustainability depends on how the following questions can be answered: Who cares about sustainability issues? This highlights how “young” this field of study is. Sustainability in wine. statement and https://doi.org/10.1186/2193-7532-1-9, DOI: https://doi.org/10.1186/2193-7532-1-9. Int J Sust Dev World Eco 2003, 10(3):275–282. Faculty of Agriculture, Università San Raffaele, Via Val Cannuta 247, Roma, Italy, Department of Education, Cultural Heritage and Tourism, University of Macerata, P.le Bertelli, 1, 62100, Macerata, Italy, GESAAF Department, University of Florence, Piazz.le Cascine 18, Firenze, Italy, You can also search for this author in The original idea, began life in 2015 with Tobias’s blog on sustainable wine – showcasing since then podcasts, videos … We have also selected some academic journals specialised in wine, and we have checked the presence of articles that examine the issue of sustainability in wine; the journals selected are: the International Journal of Wine Business Research; the Australian journal of Grape and Wine Research; the Journal of Wine Research, Enometrica and the Journal of Wine Economics. J Bus Eth 2010, 92(3):463–478. Once just a meaningless feel-good term in the wine industry, “sustainability” is starting to reflect serious commitment to organic vines, green winery design, carbon neutrality, and more. Our focus is on publishing www.sustainablewine.co.uk and running debate-driven business conferences on sustainability in wine, winemaking & circular economy. J Prod Inn Manage 2007, 24: 214–229. By using this website, you agree to our The Winemakers’ Federation of Australia... Environmental sustainability. The field of sustainability in the wine industry appears as a breeding ground for the development of academics and university collaborations: (Lee 2000) provides a general framework that can be used for describing the benefits arising from the relationship between academics and industry. Beyond Organics: Sustainable Wine EMS Environmental Management System (ISO 14001 / ISO 14004). The works by Walley and Taylor (2002), Shaltegger (2002) and Schaper (2002) provide a comprehensive overview of this research field. Written by Editor-in-Chief. Founder of Glass of Bubbly, Christopher Walkey, speaks about sustainability in the wine industry with a focus on those producing sparkling labels. Agrociencia 2007, 41(5):583–595. Blue Ridge Summit, PA: Liberty Hall Press; 1991. Wineries and, are no different. The way in which wine bottles are packaged is not always the most sustainable practice. J Wine Res 2008, 19(3):159–173. Schaltegger S: A Framework for Ecopreneurship Leading Bioneers and Environmental Managers to Ecopreneurship. Davidson WN, Worrell DL: Regulatory pressure and environmental management infrastructure and practices. Basis of major JEL classifications 2019 by Tobias Webb and Agatha Pereira want their products and business to certified. 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